[ FREE PLAYBOOK · 8-PAGE PDF ]
The pre-announcement checklist.
Everything you need to have in place before you announce. Built from 25+ years of Republican campaign experience. Free PDF, delivered instantly.
[ WHAT'S INSIDE ]
01
Your digital infrastructure before day one
Domain names, social handles, branded email, the small things that make you look ready when voters Google you.
02
The team you need (and the ones you don't)
Treasurer, campaign manager, comms — who you actually need on day one vs. who can wait until after your launch event.
03
Online fundraising readiness
Anedot vs. WinRed, donation buttons that convert, the FEC paperwork that has to happen before any of it goes live.
04
The 24-hour campaign-website fix
Already pre-announcement and behind? The fastest move you can make this week to look like a real campaign by tomorrow morning.
[ FREE DOWNLOAD · 8-PAGE PDF ]
Free: The Pre-Announcement Checklist.
Everything you need to have in place before you announce — built from 25+ years of Republican campaign experience. Free PDF, delivered to your inbox.
[ FOREWORD · EXCERPT ]
"You're running for office. That takes guts. You're putting your name on the ballot, knocking on doors, asking people to trust you with their vote. That's not easy. And in 2026, it's going to be harder than usual. Republicans are facing real headwinds. You can't control the national environment. But you can control whether you show up ready. This checklist is everything you need to have in place before you announce."