[ LEARNING CENTER · 36 ARTICLES ]
Learning center.
Free resources to help Republican candidates and county parties win elections.
WinRed vs. Anedot: A Real Talk About Republican Campaign Fundraising
Last month, I sat down with two Republican candidates who were both struggling with their online fundraising. The first had signed up for WinRed be...
Read moreSo You’re the New GOP Chair. Here’s How to Unite Your Party (Even When It Feels Impossible)
Last month, I sat down with a newly elected local Republican Party Chair who looked absolutely exhausted. “I thought winning the election would be ...
Read moreYour Republican Party’s Website Is Costing You Votes (Here’s Why It Matters)
Let me tell you about something I witnessed last election cycle that still keeps me up at night. A passionate voter in a swing district was trying ...
Read moreThe Art of Writing Republican Fundraising Pitches: What Actually Works
The most successful fundraising emails I’ve ever written weren’t the ones shouting about the latest political crisis. They were the ones that told ...
Read moreHow to Accept Campaign Donations Online in 2026: The Complete Republican Guide
Setting up online donations for your campaign shouldn’t take weeks. Here’s exactly how to get WinRed or Anedot running in 30 minutes—with complianc...
Read moreHow to Hire a Political Campaign Treasurer in 2026: What Every Candidate Needs to Know
Here’s the key steps to hiring the right political campaign treasurer to help your campaign thrive.
Read moreIs Your GOP Website Actually Working? Here’s How to Know
Last week, I got a call from a frustrated County GOP Chair. “Our website looks great,” she told me. “We spent good money on the design. But we’re n...
Read morePolitical Campaign Preparation: The First Thing Smart Candidates Do Before Announcing in 2026
Successful campaigns start long before the announcement. Smart candidates invest in strategic political campaign preparation to build a strong foun...
Read moreThe Complete Guide to Managing Multiple Political Client Websites in 5 Simple Steps
Stop being tech support for your campaigns. Learn how professional consultants manage 15-20 political client websites by being the strategist while...
Read moreSmart Voter Targeting: Why You Can’t (and Shouldn’t) Chase Every Vote
Let me tell you about a conversation I had last week with a first-time candidate that completely changed how she thought about her campaign strategy.
Read moreThe $127,000 Campaign Website Mistake That Nobody Sees Coming
A county commissioner watched her DIY website crash 73 minutes before fundraising deadline. She lost by 318 votes. Here’s the true cost of ‘saving ...
Read moreThe 67% Rule: Why Mobile-First Campaign Websites Decide Elections
67% of political website traffic comes from mobile devices. But 89% of campaign websites are designed desktop-first. That gap is where elections ar...
Read moreHiring a Campaign Manager? Here’s What Nobody Tells First-Time Candidates
And there it was – the reality check that every first-time candidate needs to hear.
Read moreStop Planning Your Lincoln Day Dinner Until You Read This
Let me tell you about two Lincoln Day Dinners I attended last month. The first was beautifully organized, had great food, and was attended by exact...
Read moreThe 72-Hour Rule That Decides Who Wins (And Why Nobody Talks About It)
A state house candidate in Georgia raised $47,000 in her first 72 hours after announcing. Her opponent, who waited three weeks to launch his websit...
Read moreThe Emotional Journey of Running for Office: What No One Tells You
“Why doesn’t anyone else feel the same urgency I do?” she asked. “Am I the only one who sees how important this is?”
Read moreThe Tale of Two Candidates: Are You a Talker or a Listener?
I witnessed something fascinating at a local campaign event last month. Two candidates were working the room, but their approaches couldn’t have be...
Read moreThe Truth About Campaign Fundraising: It’s Not What You Think
Last week, I sat down with a brilliant first-time candidate who was struggling with fundraising. “I feel like I’m begging,” she told me. “I hate as...
Read moreThe Uncomfortable Truth About How Winning Candidates Spend Their Time
Last month, I sat down with two candidates running for city council. Both were passionate, qualified, and working incredibly hard. But their daily ...
Read moreHow to Build Your Campaign Team: The Staff Roles That Actually Matter in 2026
Here’s a breakdown of the key campaign staff roles and their responsibilities.
Read moreWhat Nobody Tells You About Hiring a General Consultant
Here’s the thing about hiring a general consultant – it’s not just about their track record or their fancy client list. It’s about finding someone ...
Read moreWhy Volunteer-Built Campaign Websites Often Fail (And What to Do Instead)
Look, I get it. When you’re running for office, every dollar counts. And when a well-meaning supporter offers to build your website for free, it’s ...
Read moreWhy Your Campaign Website Must Launch Before You File
Three months ago, a school board candidate in Dallas filed her paperwork at 9 AM. By noon, her opponent had captured every Google search result. Le...
Read moreWordPress vs NationBuilder for Political Campaigns: The 2026 Comparison That Saves You Thousands
A congressional campaign spent $47,000 on NationBuilder. Their opponent spent $3,600 on VOTEGTR. Guess who won? Here’s the real cost comparison nob...
Read moreRunning For Office In 2025? Here’s A Starting Guide For Your Digital Campaign
Here’s something most campaign consultants won’t tell you: winning a local election doesn’t require a massive digital budget or a huge staff. What ...
Read moreWant to Win Your Local Election? Let’s Talk Digital Strategy
Look, Election Day 2025 might seem far away, but there’s a reason I’m talking to you about this now. The campaigns that win are the ones that build...
Read moreBefore You Announce Your Political Campaign: A Checklist
Running for political office is not something to take lightly. The decision to run impacts not only you but also those around you, taking a toll on...
Read moreBuilding a Winning Political Campaign Website with VOTEGTR
In the modern digital age, establishing a strong online presence is vital for political campaigns to connect with voters effectively. Here’s how to...
Read moreThe Best Political Candidate Websites Have These 5 Tools
Insights From An Experienced Campaign Strategist: 5 Crucial Tools all Political Candidate Websites Must Have.
Read moreHow to Prepare for Difficult Questions as a Conservative Candidate Running for Office
In this article, we’ll provide you with some tips on how to prepare for difficult questions as a conservative candidate running for office.
Read moreHow and Why VOTEGTR Video Campaigns Will Help Your Candidacy
When it comes to social media engagement, some campaigns seem to have the wind at their back. Here’s why.
Read more4 Key Political Campaign Strategies To Make The Most Out of July 4th During COVID-19
Though COVID-19 is interrupting summer campaign plans, agile political campaigns can still take steps this summer to organize volunteers and engage...
Read more2 Simple Ways Your Campaign Can Score Quick Wins This Summer
Even during COVID19 & #BLM, winning campaigns are out building momentum. Here’s 2 simple quick wins for your team to consider.
Read moreVolunteer Ideas: When to Say Yes, When To Say No
When you are a local candidate running virtually every aspect of your campaign, sometimes volunteers can get in the way. Here’s a VOTEGTR story fro...
Read moreWhen Is It Okay For Political Campaigns To Re-Launch Fundraising Campaigns?
A lot of political campaigns are struggling whether to re-launch their fundraising campaigns amidst the COVID-19 pandemic and the #BlackLivesMatter...
Read moreIs Google+ Dead?
Well, not exactly. It’s more like a complicated break up. And Google’s Bradley Horowitz is presiding. Let’s start at the beginning. Several years a...
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